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Newest Design Awards Lift Crown to Historic Achievement

Crown has now gained more than 100 international industrial design awards for its forklifts since 1962. The latest recognitions are the GOOD DESIGNTM Awards for the SC 6000 Series forklift and the PTH Work Assist® System, as well as the iF International Forum Design Award for the WAV 60 Work Assist Vehicle.

“The 100-award milestone is humbling,” said Mike Gallagher, Vice President of Design, Crown Equipment. “We are honoured that some of the most prestigious design minds continue to recognise the work of our team. While the number 100 is easy to focus on, there are two other difficult-to-quantify metrics that really matter to us. The first is the number of forklift operators who have benefitted from our designs whether in ergonomics, safety, visibility or improved productivity, among others. The second is the number of Crown employees globally who have contributed to our traditional design excellence for over 50 years. They’re a very special group of people.”

order picker WAV 60 wins iF Design Award 2017

The company achieved the design excellence milestone with recent recognition from two prestigious organisations. The Crown SC 6000 Series forklift and Crown PTH Work Assist® System both earned GOOD DESIGN Awards from The Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture, Art, Design and Urban Studies. The competition jury honoured these vehicles for high-quality design in the industrial category. This recognition marks the 15th GOOD DESIGN Award for Crown. The Crown WAV 60 Series order picker won an award from the iF International Forum Design in the “Automobiles/Vehicles” category.

The Crown SC 6000 Series forklift is equipped with a fully adjustable, suspended seat for long-term operator comfort, even when working punishing 8-hour shifts. It was also designed for frequent entry and exit with a low, anti-slip step height and conveniently placed grip handles. The slim steer column features infinitely adjustable angle settings so that all operators can achieve a custom fit. Even the steer knob has a wear-resistant, cleanable surface with soft-grip inserts that provide day-long comfort.

The Austrian logistics provider Gebrüder Weiss Gesellschaft m.b.H. was one of the companies that field-tested the new Crown SC 6000 during the forklift’s development.

“The robust and durable Crown SC 6000 Series forklift impressed us, both with its functional and ergonomic design, and its reliable and productivity-enhancing technology,” said Werner Drnec, purchasing and operations manager at Gebrüder Weiss. “The four-wheel model is exceptionally versatile, easy to operate and features impressive hydraulic performance and superb all-round visibility – even when a cab is fitted.”

The Crown PTH 50 Series hand pallet truck is capable of moving palletised loads of up to 2,300 kg. It is currently used in a wide variety of material handling applications. The Work Assist System expands its utility with useful storage features and a foldable load tray which allows operators to position paperwork, tools and boxes at comfortable working height so they bend over less frequently and maintain a faster pace during stock handling applications.

The Crown WAV 60 Series order picker is designed with features to help achieve a greater level of safety, efficiency and flexibility in situations where ladders are typically used to access high storage locations, such as those found in retail and manufacturing applications.

Better known as the Wave®, the Crown Work Assist® vehicle is ideal for workers receiving, shipping and stocking/shelving small loads and products in busy, confined spaces, as well as order picking and order fulfilment. It can travel and lift simultaneously allowing operators to move efficiently around a facility while raising and lowering to the appropriate heights in one smooth and seamless operation. The on-board operating system ensures optimum performance and control through intelligent coordination of operator prompts, lift/lower operations, steering and braking, performance levels and other vehicle systems.


About Crown Equipment Corporation – EMEA
Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology supported by superior after-sales service. Crown’s business philosophy utilises vertically integrated processes to design, manufacture and distribute forward-thinking innovative solutions that improve customers’ productivity and operating efficiency. Crown develops, produces and sells a broad range of forklifts, as well as automation and fleet management technologies.

The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Germany, Australia, China and Singapore. Its employees number more than 13,000 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about Crown’s ideas for helping customers advance the productivity of their operations, visit



Ride-on Pallet Truck RT 4000 Series


Media Contacts

Jörn Erdmann
Crown Gabelstapler GmbH & Co. KG
Tel.: +49 (0)89-93002-313
Website | LinkedIn

Duncan Tift
Adfield-Harvey PR
Tel.: +44 (0) 1952 752 500

Crown Lift Trucks gained over 100 international design awards - Crown Lift Trucks Newsroom

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