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Crown expands presence in Spain with new Barcelona office

Lift truck manufacturer now has three company-owned sites in Spain, offering comprehensive product and service solutions to its customers

Crown, one of the world’s largest material handling companies, opened a new branch office in Barcelona, capital of Catalonia in Spain. During the last few years, Crown has been steadily developing the company’s share of the Spanish market, opening a company-owned retail facility in Valencia in 2011 and a dedicated Spanish head office in Madrid in late 2012.

Opening a new office in Catalonia – one of Spain’s strongest and most important economic regions – was the next logical step, according to Alfonso Valderrama, General Manager of Crown in Spain. “The Catalan region accounts for about a quarter of the Spanish market for electric forklifts by volume. Our new facility in Barcelona, combined with our in-depth knowledge of the local market, means we can now respond very precisely to our customers’ on-site needs,” explained Valderrama.

Alfonso Valderrama, General Manager at Crown lift trucks in Spain

Alfonso Valderrama –
General Manager at Crown lift trucks in Spain

By offering a comprehensive range of rugged, reliable lift trucks, tailored finance and maintenance packages, plus on-site support, Crown helps ensure that customers who need dependable solutions for everyday use – solutions that raise productivity and lower costs in the warehouse – are fully satisfied.

Crown Lift Trucks - new branch office in Barcelona Spain

The new Crown branch office in Barcelona

A large proportion of the Crown lift trucks sold in Spain are manufactured in Germany. Crown’s service organisation in Spain is supported by the company’s new Parts Centre in Pliening near Munich, which handles the distribution of spare parts across the entire EMEA region. From the new facility, Crown makes overnight deliveries throughout Europe, shipping parts directly to our service engineers’ vehicles or to end-customers in many cases.

Ken Dufford, vice president Europe at Crown, described the company’s expanding retail and services network in Spain, adding “Although the Spanish economy is still in recovery, we’re convinced that the country’s economic situation will continue to improve. Our third facility in Spain brings us even closer to our customers and gives us the structures we need to keep pace with the growth of this expanding market.”

Crown Lift Trucks will be exhibiting at SIL, the International Logistics & Material Handling Exhibition in Barcelona, from June 3 to June 5, 2014.

For the same reason, this year – and for the first time – Crown will be exhibiting at SIL, the International Logistics & Material Handling Exhibition in Barcelona, from June 3 to June 5.

About Crown Equipment Corporation – EMEA
Crown Equipment Corporation is one of the world’s largest material handling companies. Crown’s award-winning line of forklifts maintains a reputation for advanced product design, engineering and integrated manufacturing processes. Offering a broad range of forklifts, as well as automation and fleet management technologies, Crown provides customers with forward thinking and innovative products designed to improve performance and lower operating costs. With its Head Office in New Bremen, Ohio, and regional headquarters in Germany, Australia, China and Singapore, Crown operates a global service and distribution network. Additional information about Crown’s ideas for helping its customers advance the productivity of their operations and accomplish more can be found at




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Media Contacts

Jörn Erdmann
Crown Gabelstapler GmbH & Co. KG
Tel.: +49 (0)89-93002-313
Website | LinkedIn

Duncan Tift
Adfield-Harvey PR
Tel.: +44 (0) 1952 752 500

New Crown Lift Trucks branch in Barcelona - Spain - Crown Lift Trucks Newsroom

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