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Crown reduces costs and forklift fleet damage for Yamaha

Since replacing its ageing forklift fleet with Crown forklifts and their Infolink® fleet management system, costs at the Yamaha Schiphol motorcycle parts distribution centre have plummeted by 10% while fleet damage is over 30% lower.

Crown reduces costs and forklift fleet damage for Yamaha

Crown reduces costs and forklift fleet damage at the Yamaha motorcycle parts distribution centre in Schiphol

Parts for Yamaha’s world-famous motorcycles are distributed throughout Europe with a 24 or 48 hour turnaround from the 30,000 sq. m. facility. It comprises an automated high bay warehouse with 17,200 pallet locations plus a further 11,000 in standard pallet racking and an inventory of 120,000 SKU’s.

In a drive to improve efficiency and reduce costs, Yamaha decided to invite tenders for a new material handling fleet to include three-wheel counterbalance forklifts, order pickers and a reach truck, all of which had to be equipped with a simple and easy to manage fleet management system, to replace its existing seven-year-old leased equipment.

Forklift SC 5300 from Crown

The SC 5300 forklift is is a highly manoeuvrable three-wheel lift truck ideal for precision load placement in tight spaces.

Central to the requirement was a better ROI (return on investment) and better control and monitoring of the fleet – which works a two-shift pattern with multiple operators across all forklift trucks. In the absence of accurate, real-time data it was very difficult to monitor equipment condition and track damages.

To achieve the improved ROI, it was decided to purchase as opposed to lease, and integral to the tender was an easily-implemented fleet management system.

Three suppliers were invited to tender and following the presentation by Crown, a visit to an existing Crown user was arranged for Gerrit Viveen, head of the technical department at the Yamaha sites in the Netherlands, France and Italy, who was in charge of the project. Gerrit was accompanied by a group of Yamaha’s forklift operators, who were able to see the Crown forklifts in action and also gain hands-on driving experience.

Order Picker Series GPC 3000 and SP 3500 from Crown

Crowns order picker series combine speed, handling and truck stability, letting operators work productively and confidently at ground level and reach heights up to 11.3 metres.

The operators were very happy with what they saw, in particular when they tried out the Crown forklift trucks – with their excellent ergonomics and inbuilt safety features being singled out. They were also very enthusiastic about the robust build quality.

 Yamaha scored the three contenders on price, forklift features, service costs, driver appeal and the supporting fleet management system. Because Yamaha was planning to purchase the forklift trucks outright instead of leasing, the robustness and potential longevity of the forklifts were very important factors in the decision-making process, which resulted in the contract being placed with Crown.

The implementation of the new forklift fleet went smoothly, as did installing and commissioning the Infolink® system. Support from Crown technical personnel during set-up and going live was very much appreciated.

Initial feedback from the operators was very positive. “They are very pleased with the forklift trucks – particularly the ergonomics. Compared to their old order pickers there is much better visibility and much more space for their warehouse management system equipment such as monitor, scanner and printer,” said Gerrit Viveen. “It took a little while to get to know the Infolink® module because it was very new. Now we are more familiar with the system and its benefits have become more apparent.”

Gerrit Viveen is pleased with the better operational control afforded by the Infolink® system. “It enables more efficient use of the forklift trucks, gives a complete overview of equipment usage and because of safety related impact monitoring, the operators drive more carefully and we have far less damage – over 30%.”

Warehouse management system InfoLink® from Crown

InfoLink® is a wireless forklift fleet and operator management system that delivers real-time data so warehouse managers can maximise operational control and productivity.

With Infolink® Gerrit can call Crown in for service based on hourly intervals instead of a fixed period. And whereas he expected to use the Infolink® module only for access control, he is using it much more as time progresses and new possibilities present themselves. These include:

●     training needs are identified and scheduled in the correct timeframes as an operator’s forklift licence expiry date is clearly visible

●     monitoring of battery charging ensures batteries are charged when required rather than when an operator thinks it should be done – this ensures batteries are maintained in optimum condition for longer-life

●     service codes appear remotely on his desktop monitor – no need to walk to the forklift

●     any damage to the forklift truck can be traced back to an operator/location, enabling corrective measures to be implemented

Gerrit concluded “Infolink® has given us so much more than merely access control and it’s making a real impact on our bottom line. Damage has fallen by about 30%, and real-time usage, battery and fault data means we have been able to opt for a planned maintenance contract. Put simply, Infolink® has given us more control over every aspect of forklift operation. Whilst I am not yet able to calculate the exact ROI, I estimate the annual cost savings compared to our old fleet will be between 10% – 15%.”

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About Crown Equipment Corporation – EMEA

Crown Equipment Corporation is one of the world’s largest material handling companies. Crown’s award-winning line of forklifts maintains a reputation for advanced product design, engineering and integrated manufacturing processes. Offering a broad range of forklifts, as well as automation and fleet management technologies, Crown provides customers with forward thinking and innovative products designed to improve performance and lower operating costs. With its Head Office in New Bremen, Ohio, and regional headquarters in Germany, Australia, China and Singapore, Crown operates a global service and distribution network. Additional information about Crown’s ideas for helping its customers advance the productivity of their operations and accomplish more can be found at



QuickPick Remote Order Picking Technology


Media Contacts

Jörn Erdmann
Crown Gabelstapler GmbH & Co. KG
Tel.: +49 (0)89-93002-313
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Duncan Tift
Adfield-Harvey PR
Tel.: +44 (0) 1952 752 500

Crown reduces costs and forklift fleet damage for Yamaha - Crown Lift Trucks Newsroom

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