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Crown opens direct retail operation in Italy

Crown Lift Trucks has established its own sales and service operation in Italy with headquarters located in Milan. This follows the highly successful opening of its retail operations in Spain and Austria in 2011 and 2012 respectively.

In this move, Crown has agreed to hire the employees and take over the business activities of its distributor AMIS. Piero Lombardi, formerly of AMIS and now General Manager for Crown in Italy, states: “The Crown name is already well established in Italy, but this integration into Crown’s global network in combination with our local knowledge of the Italian market will allow us to respond even better to the needs of our customers in these economically challenging times.”

Many of the Crown forklifts offered in Italy are manufactured in Germany and Crown’s new Italian service organisation will be supported with overnight spare parts shipments from Crown’s European Parts Centre in Munich directly to the engineers’ vans. This has proven to be a successful formula in other countries throughout Europe.

Richard de Graaf, Director – Dealer Operations EMEA at Crown, states: “Our direct presence in Italy, combined with an excellent range of material handling solutions, a large fleet of rental forklifts and a full range of long-term rental and maintenance options, will allow us to further strengthen our position with our many valued local customers. In addition, it will allow us to respond with the best possible support to the needs of Crown’s international customers with operations in Italy.”


About Crown Equipment Corporation – EMEA
Crown Equipment Corporation is one of the world’s largest material handling companies. Crown’s award-winning line of forklifts maintains a reputation for advanced product design, engineering and integrated manufacturing processes. Offering a broad range of forklifts, as well as automation and fleet management technologies, Crown provides customers with forward thinking and innovative products designed to improve performance and lower operating costs. With its Head Office in New Bremen, Ohio, and regional headquarters in Germany, Australia, China and Singapore, Crown operates a global service and distribution network. Additional information about Crown’s ideas for helping its customers advance the productivity of their operations and accomplish more can be found at



Forklift SC 6000 Series


Media Contacts

Jörn Erdmann
Crown Gabelstapler GmbH & Co. KG
Tel.: +49 (0)89-93002-313
Website | LinkedIn

Duncan Tift
Adfield-Harvey PR
Tel.: +44 (0) 1952 752 500

Crown opens direct forklift retail operation in Italy - Crown Lift Trucks Newsroom

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