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Reaching out to new customers in Austria

New retail office in Vienna
With a steady stream of innovative material handling equipment emerging from its factories, Crown has established a position on the Austrian market. Now the company is forging even closer ties with Austria by opening a new retail office with a dedicated sales and service operation in Vienna this July. “Crown lift trucks are recognised worldwide for innovation and reliability, and Crown is already a known player in Austria. With local knowledge, the new office will be able to provide customers with an even better level of service response,” says Richard Schulan, Head of Sales & Service Crown Austria. Crown Vienna will be supported by the company’s European parts centre in Munich, with parts being shipped overnight to engineers’ vans.

In addition, the new Crown office in Vienna will be offering short-term rental trucks to help customers manage surges in demand or cover unforeseen circumstances, as well as a wide selection of Crown-guaranteed used lift trucks, and a full range of finance and maintenance options.

The benefits of vertical manufacturing
Crown’s decision to open an office in Austria reflects the company’s commitment to keeping tight control of its value chain. Whereas many companies tend to outsource some elements of their manufacturing, Crown has the highest level of vertical integration in the industry. Over 85% of components in Crown lift trucks are designed, developed and manufactured by the company, including electric motors and software.


Richard Schulan, Head of Sales & Service Crown Austria


About Crown
Crown Equipment Corporation is one of the world’s largest manufacturers of electric lift trucks. Since the company first started building materials handling equipment in the 1950s, Crown products have won numerous industry accolades. From the smallest pallet trucks through to the largest VNA trucks, Crown uses leading-edge design, innovative engineering and high-quality manufacturing techniques to respond to the full range of customer needs, achieving exceptional standards of reliability and productivity.

Crown has a unique corporate structure, characterised by the highest levels of vertical integration in the industry. This enables the company to keep tight control of development, production and customer support. Up to 85 percent of the components used in Crown products are developed and manufactured by Crown in custom-built facilities. Crown is committed to offering customers superior value that reduces TCO (Total Cost of Ownership).

Crown Equipment Corporation is a family-owned business with head offices in the USA, Australia and Germany. Crown now operates a global distribution and service network with more than 70 fully-owned subsidiaries and over 300 independent dealerships.



Forklift SC 6000 Series


Media Contacts

Jörn Erdmann
Crown Gabelstapler GmbH & Co. KG
Tel.: +49 (0)89-93002-313
Website | LinkedIn

Duncan Tift
Adfield-Harvey PR
Tel.: +44 (0) 1952 752 500

Reaching out to new customers in Austria - Crown Lift Trucks Newsroom - Crown Lift Trucks Newsroom

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