In the space of less than a year, a second international design prize has been awarded to Crown’s new WT 3000 Series of pallet trucks. The new Crown powered pallet truck received the prestigious IDEA Gold Award 2011 in the ‘Commercial and Industrial Products’ category.
Exceptional industrial design is intelligent, innovative and successful. To achieve this kind of excellence, the function, value and appearance of products and systems must be optimised for the mutual benefit of both user and manufacturer. This is how the Industrial Designers Society of America (IDSA) defines industrial design and their definition clearly highlights the exceedingly high standards in design and development which capital equipment must satisfy.
Since 1980, the IDSA has each year bestowed the coveted annual International Design Excellence Awards (IDEA) on products which stand out by virtue of their innovation, functionality and benefits to users and customers.
In 2011 the new WT 3000 Series of pallet trucks developed by Crown collected the highest accolade: an IDEA Gold Award. The truck’s innovative engineering and ergonomics were the key factors which prompted the jury to award this top-level prize. The WT 3000 Series has been designed to withstand the most demanding working conditions in warehouses and loading bays, day after day. The vehicle’s robustness and exceptionally operator-friendly design were also acknowledged earlier this year when the WT 3000 Series received the iF Product Design Award 2011.
Crown Equipment Corporation is one of the world’s largest manufacturers of electric lift trucks. Since the company first started building materials handling equipment in the 1950s, Crown products have won numerous industry accolades. From the smallest pallet trucks through to the largest VNA trucks, Crown uses leading-edge design, innovative engineering and high-quality manufacturing techniques to respond to the full range of customer needs, achieving exceptional standards of reliability and productivity.
Crown has a unique corporate structure, characterised by the highest levels of vertical integration in the industry. This enables the company to keep tight control of development, production and customer support. Up to 85 percent of the components used in Crown products are developed and manufactured by Crown in custom-built facilities. Crown is committed to offering customers superior value that reduces TCO (Total Cost of Ownership).
Crown Equipment Corporation is a family-owned business with head offices in the USA, Australia and Germany. Crown now operates a global distribution and service network with more than 70 fully-owned subsidiaries and over 300 independent dealerships.