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The firm’s ESR 5000 lift truck series wins a second design award in 2010

Crown’s ESR 5000 reach truck series has won the IDEA Gold Award 2010 in the ‘Commercial and Industrial Equipment’ category, making Crown the winner of this coveted design award for the fifth year in a row.

The International Design Excellence Awards (IDEA) competition is organised by the Industrial Designers Society of America (IDSA), the world’s largest membership-driven society for design and industrial design. Every year since 1980 the IDEA jury has honoured international designers and entrepreneurs whose products stand out by virtue of design excellence and innovative thinking. Various criteria are used to judge entries, such as innovation, benefit to the user, benefit to society and natural ecology, and sustainability.

Jim Kraimer, Director Industrial Design Europe at Crown, is delighted by the award: “When judging these awards, the IDEA panel is particularly concerned that the prize-winning products should meet the highest standards of performance, user-friendliness, safety and ergonomics. For us, winning the Gold award goes to prove that our products belong up there with the very best in the world when judged against these rigorous design criteria.”

The user-friendly design of the ESR 5000 reach truck series has already earned Crown another top-ranking prize: in spring 2010 the reach truck series took the prestigious iF Gold Award.


Crown IDEA gold AwardCrown ESR 5000 reach truck wins IDEA Gold Award 2010Crown ESR 5000 reach truck wins IDEA Gold Award 2010


About Crown
Crown Equipment Corporation is one of the world’s largest manufacturers of electric lift trucks. Since the company first started building materials handling equipment in the 1950s, Crown products have won numerous industry accolades. From the smallest pallet trucks through to the largest VNA trucks, Crown uses leading-edge design, innovative engineering and high-quality manufacturing techniques to respond to the full range of customer needs, achieving exceptional standards of reliability and productivity.

Crown has a unique corporate structure, characterised by the highest levels of vertical integration in the industry. This enables the company to keep tight control of development, production and customer support. Up to 85 percent of the components used in Crown products are developed and manufactured by Crown in custom-built facilities. Crown is committed to offering customers superior value that reduces TCO (Total Cost of Ownership).

Crown Equipment Corporation is a family-owned business with head offices in the USA, Australia and Germany. Crown now operates a global distribution and service network with more than 70 fully-owned subsidiaries and over 300 independent dealerships.



Forklift SC 6000 Series


Media Contacts

Jörn Erdmann
Crown Gabelstapler GmbH & Co. KG
Tel.: +49 (0)89-93002-313
Website | LinkedIn

Duncan Tift
Adfield-Harvey PR
Tel.: +44 (0) 1952 752 500

The firm’s ESR 5000 lift truck series wins a second design award in 2010 - Crown Lift Trucks Newsroom - Crown Lift Trucks Newsroom

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