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Crown triumphs for the second year in succession

For the second year running, Crown Lift Trucks have scooped a major prize at the annual Fork Lift Truck Association Awards for Excellence (FLTA). The company took the ‘Ergonomics’ award, one of the four prestigious product categories, with its new RC 5500 Series of counterbalance trucks.

It wasn’t plain sailing and the results were close. Crown had to fight off stiff competition from Komatsu, Linde, STILL and Toyota to claim the prize – known worldwide in the materials handling industry as the ‘Archie’.

The RC 5500 was a worthy winner. The most versatile counterbalance on the market today, it can be used throughout the workplace, from unloading trailers and transportation both outside and in, to stacking and storage.

The FlexRide™ suspension reduces shock and vibration by up to three times, making the truck a smooth ride over the roughest surface. Contoured back rests, hip pads and foot rests add to operator comfort – and productivity.

Travelling power unit first maximises visibility, as does the placement of pillars, mast and overhead guard. Access 1 2 3™ Comprehensive System Control, the Intrinsic Stability System and the new intelligent e-GEN™ Braking System also help make the RC 5500 the world’s leading counterbalance. It is a highly productive stand-up series which allows for easy driver entry and exit especially designed for applications where the operator is required to constantly be on and off the truck.

The Awards ceremony itself, held at the Hilton Birmingham Metropole in February, was hosted by FLTA Chairman John Chappell and Vice-Chairman Martyn Fletcher, whose entry to the stage followed a rousing musical opening by Elvis impersonator JD Memphis. A fine band, Vegas, kept the audience dancing until midnight, delivering a highly polished mix of musical styles.  Finally – and back by popular demand – versatile songstress Amanda treated guests to a powerful performance.  FLTA Awards regulars observed that they had never seen the dance floor so full for so long.

‘Awards 2008 has been another resounding success,’ said FLTA Chief Executive David Ellison. ‘We hope that by shining the spotlight on all that is best in materials handling we will have helped to encourage continued improvement in standards. Importantly, the Awards help ensure that truck users get to know that these developments are being made.’

The four major Awards decided by an open vote within the materials handling community were Environment, Ergonomics, Safety and Innovation (won by Crown in 2007 for the TSP 6000 turret order picker).

Crown UK’s Managing Director, Simon Emery picked up the Ergonomics Award on behalf of the company. ‘It is recognition of all the work done by the backroom staff, especially designers and engineers, to produce a truck that is truly versatile and highly operator friendly,’ he said. ‘If the operator is happy and comfortable then productivity is increased – and that is good news for everyone.’


Fork Lift Truck Association Award for Ergonomics 2008Crown FLTA trophyCrown RC 5500


About Crown
Crown Equipment Corporation is one of the world’s largest manufacturers of electric lift trucks. Since the company first started building materials handling equipment in the 1950s, Crown products have won numerous industry accolades. From the smallest pallet trucks through to the largest VNA trucks, Crown uses leading-edge design, innovative engineering and high-quality manufacturing techniques to respond to the full range of customer needs, achieving exceptional standards of reliability and productivity.

Crown has a unique corporate structure, characterised by the highest levels of vertical integration in the industry. This enables the company to keep tight control of development, production and customer support. Up to 85 percent of the components used in Crown products are developed and manufactured by Crown in custom-built facilities. Crown is committed to offering customers superior value that reduces TCO (Total Cost of Ownership).

Crown Equipment Corporation is a family-owned business with head offices in the USA, Australia and Germany. Crown now operates a global distribution and service network with more than 70 fully-owned subsidiaries and over 300 independent dealerships.



QuickPick Remote Order Picking Technology


Media Contacts

Jörn Erdmann
Crown Gabelstapler GmbH & Co. KG
Tel.: +49 (0)89-93002-313
Website | LinkedIn

Duncan Tift
Adfield-Harvey PR
Tel.: +44 (0) 1952 752 500

Crown triumphs for the second year in succession - Crown Lift Trucks Newsroom - Crown Lift Trucks Newsroom

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