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Crown Equipment Expands Shanghai Operations


NEW BREMEN, Ohio (June 1, 2017) – Crown Equipment Corporation, one of the world’s largest material handling companies, is expanding in Shanghai with a new facility to support growing customer needs in the region. The facility includes space for extensive new equipment inventory, a parts distribution center, training facility for mainland China, technology demonstration center as well as local sales, parts and customer service operations for the Shanghai area.

“The new location is vital to support our customers’ evolving needs in China,” said Tom Kieffer, managing director of commercial operations, Crown Equipment. “Our goal is to become the first choice of our customers, which requires that we have outstanding parts and truck availability to provide excellent customer support. Our new facility provides the expansion needed to achieve this goal.”

The facility’s technology demonstration center is designed to help customers make informed purchasing decisions when it comes to advanced material handling equipment and technology needed to increase the productivity of their operations. The center will showcase the latest forklifts and technology from Crown, including the QuickPick® Remote order picking system that uses automated truck navigation technologies to reduce low-level order picking walk steps, and Crown’s InfoLink® wireless operator and fleet management system.

Along with having access to a complete selection of Crown’s award-winning forklifts and Integrity Parts and Service System, customers can take advantage of Crown’s Demonstrated Performance® Training programs that offer a comprehensive range of forklift training formats for operators, supervisors, trainers, technicians and pedestrians.

About Crown Equipment Corporation

Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology, and superior after-sale service. Crown’s business philosophy utilizes vertically integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts as well as automation and fleet management technologies.

The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Australia, China, Germany and Singapore. Its employees number more than 12,000 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about Crown’s ideas for helping customers advance the productivity of their operations, visit

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Dave Helmstetter
Crown Equipment Corporation
419-629-2220 Extension 12322

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