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Crown Equipment “Picks” Up Another GOOD DESIGN Award

NEW BREMEN, Ohio (January 22, 2015) – Crown Equipment Corporation, one of the world’s largest material handling companies, recently extended its legacy of design excellence by winning its 14th GOOD DESIGN™ Award from the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. Honoring the Crown GPC order picker with QuickPick® Remote technology, the award program’s jury recognized Crown for its dedication to design that challenges traditional thinking. Crown’s approach to design focuses on ideas for improving lift truck operator productivity and safety, based on a thorough understanding of the operator-forklift relationship.

In developing the Crown GPC, the company leveraged research showing that operator time spent off the forklift can be as much as 90 percent of the picking cycle. To help reduce fatigue and improve productivity, Crown designed its GPC order picker with QuickPick Remote technology to advance to the next picking location with the touch of a button on the wireless remote, removing the need for operators to climb repeatedly on and off the truck’s platform and keeping their hands free for actual order picking. Long-term tests by Crown customers found that overall productivity improved by an average of 10 percent, with some companies reporting up to a 25 percent improvement.

During the test week for the International Forklift of the Year Award 2014, the Dutch independent journalist Theo Egberts, owner of Buro Andersom and Andersom Testing, extensively evaluated Crown’s QuickPick Remote system.

“According to Crown, the QuickPick Remote system not only improves productivity – it also improves the well-being of order pickers. Our test proved they weren’t exaggerating,” said Egberts. “The benefits of this intuitive system multiply in direct proportion to the intensity of the order-picking process. The unique Auto Steer Correction feature plays an important role by enabling continuous, trouble-free order picking. The cleverly devised glove control system is the key to this successful solution.”

“We’re honored to be recognized with a GOOD DESIGN award for 2014,” said Jim Kraimer, Crown’s director of design. “We constantly strive to develop customer-centric equipment and material handling technologies that improve safety and comfort for operators, as well as heighten productivity and efficiency within the entire operation. As the material handling industry evolves and incorporates new technologies, we will continue our efforts to help ensure forklift operators are safe, comfortable and productive with each shift.”

Crown’s forklifts and material handling technologies have earned more than 80 awards from design associations and institutions since 1965.

Founded in Chicago in 1950, GOOD DESIGN remains the oldest and most recognized program for design excellence worldwide. In 2014, the Museum received submissions from thousands of the world’s leading manufacturers and industrial and graphic design firms from more than 48 countries. A full list of this year’s award winners can be found at

About Crown Equipment Corporation

Crown is one of the world’s largest material handling companies with a reputation for award-winning product design, advanced engineering and technology, and superior after-sale service. Crown’s business philosophy utilizes vertically integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts as well as automation and fleet management technologies.

The company’s global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Australia, China, Germany and Singapore. Its employees number more than 10,000 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about Crown’s ideas for helping customers advance the productivity of their operations, visit



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Jeff Lawrence
Crown Equipment Corporation
419-629-2220 Extension 14120

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