Find Your Dealer
Search Crown

Crown Forklift User Survey Finds Sustainability, Efficiency Key Concerns as Fleets Expand

NEW BREMEN, Ohio (November 15, 2011) – Crown Equipment Corporation, one of the world’s leading forklift manufacturers, released today results of its proprietary Forklift User Survey. The survey, which was conducted in late summer, represents feedback from approximately 600 forklift users involved in the purchase of lifts trucks in the material handling industry on issues ranging from fleet size to technology use.

The survey revealed that amid the challenging times of the past three years, a slight majority (51 percent) of respondents increased the size of their fleet while fewer than 10 percent reduced their fleet during this period. When looking to the future, 47 percent expect fleet size to grow during the next three years while 50 percent anticipate their fleet will stay the same size. Less than five percent expect their fleets to get smaller.

Sustainability and energy efficiency emerged as important topics when making forklift decisions. Specifically, 83 percent of respondents indicated that environmental sustainability is important when making lift truck purchasing decisions, and 95 percent indicated that energy efficiency is important when making decisions.

“Our customers are interested in new and innovative ways to minimize waste, manage energy and maximize productivity,” said Matt Logan, director of global marketing, Crown Equipment. “These three principles are embedded in our product development, engineering and design, manufacturing, and operational processes so that we can deliver the sustainability and efficiency the market is demanding.”

Respondents also showed a strong interest in emerging technologies such as fuel cells and fleet management. More than one-third (35 percent) believe that fuel cells will be important to material handling in the next five years while 37 percent are using some form of fleet management software; although 65 percent of those who use some form of fleet management software are using spreadsheets as a management tool.

“Spreadsheets can be very useful in managing and analyzing fleet costs, but they can’t provide the real-time visibility required to optimize productivity,” said Jim Gaskell, director of global Insite™ products, Crown Equipment. “We believe fleet management systems used on truck-mounted devices that provide real-time visibility into truck and operator location, energy usage, impacts and other variables represents one of the best opportunities material handling managers have to increase productivity. We expect to see increased adoption of these systems in coming years.”

About Crown Equipment Corporation

Crown is one of the world’s largest lift truck manufacturers. Crown’s award-winning line of lift trucks maintains a reputation for exceptional product design, engineering and manufacturing. From the smallest hand pallet truck to the highest lifting turret truck, Crown seeks to provide users with safe, efficient and ergonomic lift trucks that lower total cost of ownership and maximize uptime. Headquartered in New Bremen, Ohio, Crown manufactures lift trucks that are sold throughout the world. For more information, visit



YouTube Video Library

The Worst Environment for a Forklift

Media Contacts

Dave Helmstetter
Crown Equipment Corporation
419-629-2220 Extension 12322

Aaron Brown
Fahlgren Mortine
Twitter: @abrownFM

Forklift User Survey | Crown Material Handling News - Crown Material Handling News

Site Search

© 2002- Crown Equipment Corporation | Legal Information