Annette Walter was appointed Director Marketing EMEA at Crown, one of the world’s largest material handling companies. Her responsibilities include managing all Crown’s European Marketing and Communications activities and liaising with the company’s Global Marketing operation in New Bremen, USA.
Crown recently released the latest generation of the company’s popular Wave® Work Assist Vehicle. The order picker has now been nominated for the International Forklift Truck of the Year (IFOY) Award 2017 in the “Special Vehicle” category. This is the fourth year in which Crown has appeared as a finalist in this prestigious international competition.
Increased productivity with the right forklift trucks for the right application
Based in Bavaria, Germany, Stürmer Maschinen supplies approximately 2,000 specialist dealers in Germany and a growing number of foreign partners in nearly all European countries with metalworking and woodworking machines, compressors, welding and workshop technology. With the inauguration of a new logistics centre with 16,000 m2 of storage space, the company also decided to replace its entire forklift fleet.
Three Decades of Dynamic Growth
- U.S. lift truck manufacturer’s main German production centre celebrates 30th anniversary in Roding, Bavaria
- Innovative forklift trucks “made in Germany”
- Vertically integrated manufacturing is recipe for success
Crown is celebrating a European anniversary. For 30 years, the lift-truck manufacturer has been producing highly successful products in the Bavarian town of Roding, Germany. Crown’s European production facility was opened in 1986, and has been steadily expanding ever since. Today, Roding is among the most important production sites in the company’s worldwide network.
Crown will showcase a full line-up of products and forward-thinking technologies on stand 10J61 at IMHX 2016, being staged at the NEC Birmingham from 13th to 16th September 2016.