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July, 2017

Crown Opens New Facility in South Korean Growth Hub

Crown South Korea branch

Growing demand for its lift trucks and fleet management technology has led Crown Equipment to upgrade its South Korean operations with a move to a larger facility in one of the country’s fastest growing logistics hubs.

Located in Icheon, Gyeonggi-do, the new facility supports Crown Korea’s experienced, factory-trained team of material handling specialists including the sales and service technicians and support staff who assist customers countrywide.

The new branch is located for greater convenience and features larger sales and rental forklift fleets, better stock capacity and improved inventory management for faster parts turnaround.

The Icheon facility is the third major demand-driven expansion in Asia for Crown in the last 12 months, following recently completed facilities in Johor, Malaysia and Rayong in Thailand.

Crown Equipment managing director for Asia Pacific, Steven Hill, said the new facility was required due to steadily increasing customer numbers and geographical spread of demand for Crown’s innovative products and services.

“The new branch is another example of Crown’s commitment to our growing number of South Korean customers in manufacturing, industrial, warehousing and logistics,” Mr Hill said.

“It also demonstrates Crown’s ability to improve the customer experience through ongoing infrastructure development in the Asian market, which is bringing global technology to local business in Asia whilst expanding the customer support network.

“Since we began operating in South Korea, Crown has delivered genuine cost savings, operational improvements and operator safety improvements to its customers, as well as growing employment opportunities.

“The new facility also enables Crown to extend its already strong environmental credentials, which is in harmony with the sustainability focus of the Icheon area.

Located in the region’s commercial Busan-Jeonju-Icheon ‘growth triangle’, Icheon is home to the port of Tanjung Pelepas, South Korea’s largest logistics complex, which supports the majority of the country’s resource refineries.

The area is also at the junction of three major expressways servicing Jungbu, Gyeongbu and Yeongdong, for easy vehicle access.

For more information, call David Sultana on 9837 6339.

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Crown Equipment Boosts Guan Chong’s Capacity by 50 Per Cent

Crown Guan Chong 1

One of the world’s largest cocoa processors is using Crown material handling equipment to help it keep up with the world’s growing appetite for chocolate.

Guan Chong Bhd, which produces cocoa-derived food ingredients including cocoa mass, cocoa butter, cocoa cake and cocoa powder, runs a busy material handling operation exporting its products to Europe, the Middle East, China, Japan and other Asian countries from its facility in Pasir Gudang, Johor, Malaysia, using a full material handling solution from Crown.

The company has been using Crown RMD and RD Series reach trucks, PE Series rider pallet trucks and CG Series LPG counterbalance forklifts for over 10 years and plans to continue expanding its operations with the brand because of the equipment’s reliability, efficiency and safety.

The management of Guan Chong’s 10,000 pallet spaces – which are in use 12 hours per day with 200 daily dispatches seven days a week – is carried out by a large number of contracted staff.

The company rents its equipment from Crown to best match staff numbers in busy periods.

Assistant Logistic and Warehouse Manager Tenh Swee Kheng said the use of Crown material handling equipment, which includes highly-efficient Crown pantograph-equipped double-deep reach trucks, has resulted in substantial efficiency increases across Guan Chong’s operations.

“Using Crown lift trucks has added more than 50 per cent to our capacity, so it creates a lot of savings in material handling,” Mr Kheng said.

“We have a number of these units in our warehouse and they are helping our operation to run more smoothly.”

Reliability and safety is another important factor for Guan Chong.

“Of course, the equipment is very reliable and also our staff is very happy with the Crown trucks because they have safety factors built-in to the design; good visibility and a strong alert when reversing for picking and storage.”

Guan Chong is expanding its operations on new frontiers and has continued to place Crown at the centre of its material handling operations.

“We’ve also invested in Crown equipment in the next country where we’re setting up operations, which is Indonesia,” he said.

“I think it’s a very good partnership in terms of the support Crown can offer our business.

“Guan Chong has been in business for 30 years and we’ve been using Crown material handling equipment for the last 10. I think that continuing with the brand is a way to help grow our business in the future.

“Crown is definitely the brand I would promote for high density, high-reach storage.”

Guan Chong began operations in the early 1980s, originally trading cocoa beans then processing cocoa in its first factory in Muar, Johor.

The company is one of the top cocoa processors in Malaysia with a capacity of 80,000 tonnes. It has recently expanded its operations with a grinding plant in Batam, Indonesia. Guan Chong’s output is contributing to Johor’s position as the ‘chocolate hub’ of Malaysia, making-up around 85 per cent of the country’s cocoa grinding capacity.

Guan Chong is a proud member of the World Cocoa Foundation, an international membership organisation that promotes sustainability in the cocoa sector.

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Guan Chong Bhd, which produces cocoa-derived food ingredients including cocoa mass, cocoa butter, cocoa cake and cocoa powder, runs a busy material handling operation exporting its products to Europe, the Middle East, China, Japan and other Asian countries from its facility in Pasir Gudang, Johor, Malaysia, using a full material handling solution from Crown.

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July 2017 - Crown Malaysia Newsroom - Crown Malaysia Newsroom

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